Cookie Policy

This Cookie Policy explains how Teradek LLC and its affiliated entities Creative Solutions Division Inc., Wooden Camera, Inc., and SmallHD LLC ("Teradek," "we," "us," or "our") use cookies and similar tracking technologies ("Trackers") on www.teradek.com (the "Website"). This Policy should be read together with our Privacy Policy.

1. WHAT ARE COOKIES AND TRACKERS

"Cookies" are small text files stored on a user's device. We also use other technologies such as pixels, tags, scripts, and local storage (collectively, "Trackers") that enable functionality, analytics, and advertising.

Trackers may be:

  • First-party (set by Teradek), or 

  • Third-party (set by service providers or advertising partners) 

2. HOW WE DEPLOY TRACKERS

We use a consent-based deployment model:

  • Non-essential Trackers (analytics and advertising) are configured to be activated only after you provide consent through our cookie banner. 

  • Consent is managed by Shopify's Customer Privacy platform. Non-essential Trackers load only after consent is granted through the Shopify banner. 

  • You may withdraw or modify consent at any time via the cookie preference tool. 

  • Your preferences may be stored at the browser or device level. As a result, the cookie banner may not appear on subsequent visits unless cookies are cleared, a different browser or device is used, or consent expires.

Important: Essential Trackers may be active without consent because they are necessary for the Website to function.

3. CATEGORIES OF TRACKERS WE USE

A. Strictly Necessary (Essential)

These Trackers are required for the Website to operate.

Includes:

  • Shopify Inc. (core platform) 

    • Session management 

    • Checkout functionality 

    • Fraud prevention 

    • Load balancing 

Legal basis (where applicable): Legitimate interest / strictly necessary

While we implement controls to prevent non-essential Trackers from loading prior to consent, certain third-party technologies and configurations may affect how and when Trackers are deployed. We do not control all aspects of third-party scripts and cannot guarantee error-free operation at all times.

B. Analytics (Measurement)

Used to understand how users interact with the Website and improve performance.

Services used:

  • Google Analytics (GA4) 

    • Tracks user behavior, sessions, and events 

    • Uses measurement IDs

    • May collect IP address (with anonymization where configured) 

Deployment:

  • Loaded via Google Tag Manager after consent 

Purpose:

  • Traffic analysis 

  • Performance monitoring 

  • UX optimization 

C. Advertising and Marketing

Used to deliver targeted advertising and measure campaign effectiveness.

Services used:

  • Google Ads (Conversion Tracking) 

    • Measures ad performance 

  • Google DoubleClick / Google Marketing Platform 

    • Enables remarketing and cross-site advertising 

  • Meta Platforms (Facebook Pixel) 

    • Tracks conversions and builds custom audiences 

  • Pardot (Salesforce)

    • Marketing automation to track Page views, session behavior, identifiable user tracking post-form.

Purpose:

  • Behavioral advertising 

  • Remarketing

  • Conversion attribution 

Deployment:

  • Activated only after user consent 

4. HOW THIRD PARTIES USE DATA

Third-party providers (e.g., Google, Meta, Shopify) may:

  • Combine data collected from this Website with other data 

  • Use data for their own purposes (including advertising networks) 

We do not control these third-party practices. Please review their respective privacy policies for details.

5. COOKIE TABLE (REPRESENTATIVE AND NON-EXHAUSTIVE)

5.1 Essential Cookies

Cookie Name

Provider

Domain

Purpose

Duration

Type

_shopify_essential

Shopify Inc.

teradek.com

Core session management — required for cart, checkout, and storefront functionality

1 year

HTTP cookie, HttpOnly, Secure

_shopify_s

Shopify Inc.

teradek.com

Session tracking within a single visit

Session (30 min)

HTTP cookie

_shopify_y

Shopify Inc.

teradek.com

Unique visitor identifier across sessions

1 year

HTTP cookie

_shop_app_essential

Shopify Inc. (shop.app)

.shop.app

Shopify Shop Pay / infrastructure authentication

1 year

HTTP cookie, HttpOnly, Secure, SameSite=None

localization

Shopify Inc.

teradek.com

Stores user's country/language localization preference

Session / persistent

HTTP cookie

cart_currency

Shopify Inc.

teradek.com

Stores selected cart currency

Session

HTTP cookie

rmc_logged_in_at

Shopify Inc.

teradek.com

Shopify customer account login state

Session

HTTP cookie

EqualWeb (cdn.equalweb.com)

Equalweb Ltd.

teradek.com

Accessibility features (screen reader, UI adjustments)

Session

Script, May set functional preference cookies

Boost Commerce (services.mybcapps.com)

Boost Commerce

teradek.com

Product search, filtering, merchandising

Session

Script / API

Klaviyo (a.klaviyo.com)

Klaviyo Inc.

teradek.com

Back-in-stock notifications

Session

Script + tracking pixel

5.2 Analytics Cookies

Cookie Name

Provider

Domain

Purpose

Duration

Type

_ga

Google LLC (Google Analytics 4)

teradek.com

Distinguishes unique users by assigning a randomly generated identifier

2 Years

HTTP cookie

_ga_* 

Google LLC (Google Analytics 4)

teradek.com

Maintains session state and tracks user interactions across pages

Up to 2 years

HTTP cookie

_gid (if present)

Google LLC (Google Analytics 4)

teradek.com

Distinguishes users for short-term analytics tracking

24 hours

HTTP cookie

Google Merchant Center

Google LLC (Google Analytics 4)

teradek.com

Product feed + ad attribution (via Google Ads ecosystem)

Session

HTTP cookie

gtag.js / Google Tag

Google LLC (Google Analytics 4)

teradek.com

Loads and facilitates Google Analytics and advertising tracking scripts

Session

Script

5.3 Marketing and Advertising Cookies

Cookie Name

Provider

Domain

Purpose

Duration

Type

_shopify_marketing

Shopify Inc.

teradek.com

Shopify marketing attribution — links visits to marketing campaigns

1 year

HTTP cookie, HttpOnly, Secure, SameSite=Lax

_fbp

Meta Platforms, Inc. (Facebook)

teradek.com

Facebook Pixel — unique browser identifier used for ad targeting, conversion measurement, and audience building via Facebook Pixel ID 1771375246485308

90 days

HTTP cookie

test cookie

Google LLC (DoubleClick)

googleads.g.doubleclick.net

Google Ads / DoubleClick — tests whether the browser accepts third-party cookies, enabling ad delivery and conversion tracking (Google Ads account AW-984980677)

Session

HTTP cookie, Secure, SameSite=None

Refersion (tracking.refersion.com)

Refersion

Teradek.com

Affiliate/conversion tracking

Session/ persistent

HTTP cookie

Google Ads (gcl_aw cookie)

Google LLC

Teradek.com

Stores ad click information for conversion tracking

Up to 90 days

HTTP Cookie

Pardot

Salesforce

Teradek.com

Identifies a unique visitor to the website and tracks their interactions (page views, navigation, and engagement). Enables linking of anonymous browsing activity to a known prospect once the user submits a form.

Up to 5 years.

First-party (set via Pardot tracking domain)


Note: Actual durations may vary depending on configuration and browser settings.

6. CONSENT AND YOUR RIGHTS

You can:

  • Accept or reject non-essential cookies via the banner 

  • Withdraw consent at any time 

  • Delete cookies via your browser settings 

Browser Controls

You can manage cookies in:

  • Chrome 

  • Safari 

  • Firefox 

  • Edge 

Advertising Opt-Out

You may also opt out via:

  • Network Advertising Initiative (NAI) 

  • Digital Advertising Alliance (DAA) 

7. CALIFORNIA PRIVACY RIGHTS (CPRA/CCPA)

If you are a California resident:

  • Certain advertising cookies may constitute "sharing" of personal information 

  • You have the right to: 

    • Opt out of sale/sharing 

    • Access your data 

    • Request deletion 

To exercise these rights, visit our Privacy Policy or contact us below.

8. INTERNATIONAL TRANSFERS

Data collected via Trackers may be transferred to and processed in the United States and other jurisdictions.

Where required, we rely on:

  • Standard Contractual Clauses (SCCs) 

  • Other lawful transfer mechanisms 

9. CHANGES TO THIS POLICY

We may update this Cookie Policy from time to time. Changes will be posted with an updated "Last Updated" date.

10. CONTACT

Teradek LLC
8 Mason
Irvine, CA 92618
Email: privacyinfo@creativesolutions.io