Live streaming grows more popular every year, with content creators, companies, news and even government agencies using it as a tool for communication. With platforms like Facebook, YouTube, Twitch, and most recently Instagram expanding their live capabilities, going live has never been easier.
But while streaming can be as simple as pressing a button, reaching viewers can be a different story. For example, SB Nation, a subsidiary of Vox Media, wanted to host their very own NFL Draft Party on Facebook Live, and get as many NFL fans to tune in as possible online. The problem was that most fans are separated into their favorite team’s Facebook Page, meaning there were potential viewers scattered on 32 different Pages.
How did they reach over 140k viewers on 32 different Pages? By streaming to all of them... at the same time! Using the Teradek T-Rax encoder, their team streamed a feed to Core, which duplicated the feed and published it to all 32 NFL team Pages. Learn more about it here.
So what are the benefits to doing this? Here are 3 reasons to get on board today:
1. Reach More People
Sounds like a no-brainer, and it is! But the potential gains from this makes it worth mentioning. Viewers have so many different platforms to choose from nowadays, there’s no easy way to reach all of them together. But many organizations are starting to catch on, and instead of streaming to just Facebook or just YouTube, they’re going to both.
For the Great American Eclipse of 2017, NASA wanted to publicize this rare occasion as much as possible. They had live events with commentators and special guests held in several points across the country where the eclipse would be prominent. Each location sent a video feed to the broadcast station, which piped the final feed to a Teradek Cube. The stream was sent to NASA’s Core account, which distributed the stream to 18 different destinations, including every major live platform (YouTube, Twitch, several Facebook Pages, and NASA’s own Eclipse page). Overall, NASA reached over 85 million views.
Read more about it here.
The truth is that most viewers have their preferred platforms, and streaming to just one means you’re not reaching potential viewers on another. Which leads to the next point..
2. Live Streaming Algorithms Are In Your Favor
It’s no secret that our favorite video platforms are pushing live streams like no other. If you’ve been on Facebook lately, chances are if there was a live stream going on, it was on the top of your News feed. YouTube is also guilty of this, with live streams related to your viewing patterns appearing on your dashboard, and even notifications on your phone!
But for us content creators, this definitely isn’t a bad thing. Since its inception, EVO has always broadcasted exclusively to Twitch.tv. For the tournament this year however, they decided to add YouTube to the mix. Fans who tune in every year were already watching on Twitch, but YouTube Live added another 200k views, with 20k concurrent views at its highest point.
Why was this so successful? Because sites like YouTube prioritize live videos so that if you normally watch videos related to it, you get notified immediately. And by streaming to multiple destinations, you’re multiplying the exposure your content receives.
3. It’s Very Easy (and Affordable) To Do
In the earlier days of live streaming, each stream required its own dedicated hardware or software to publish. But as streaming services shifted towards software, companies developed the infrastructure to perform multi-platform delivery without the need for additional hardware devices, pushing the task to the cloud. This not only made multi-platform delivery as affordable as the cost of a single encoder, but saved a ton of bandwidth. Essentially, it was now accessible for everyone.
And if you have a Teradek encoder, you’re already halfway there! Our cloud-based streaming services, Core and Sharelink, provide the backend to make multi-platform delivery easy.
What’s the difference between the two? Core is designed for our broadcast-level encoders: Cube, Slice, and T-Rax. Sharelink is designed for our entry-level encoders, VidiU Pro and VidiU Go.
Both Core and Sharelink are built as management platforms that act as the middle-ground between your video source and destination. When you stream to Core, you can make that stream go to as many destinations as you want.
The diversity of live platforms has made it harder to target everybody at the same time. Rather than chasing your audience through their preferred platforms, it’s much easier and more effective to broadcast to every platform at once. Read our rundown of Core here and see if it’s the right solution for you.